I found this article worth reading. Not for the information but the underlying idea of perceptions. This selling or "pitching" is more about what the students and faculty (teachers) think about the process and their current stat of technology use.
http://www.lehighvalleylive.com/warren-county/index.ssf?/base/news-0/1227082828113940.xml&coll=3&thispage=2
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